How can bistros, boutiques or opticians obtain a new look even without the costly replacement of all the interior fixtures and fittings? The local decorating firm knows of an effective solution that is as simple as it is obvious: transform a painted wall into an eye-catching feature! Erfurt developed the On wall design concept specifically for this purpose, effectively combining digitally printed wallpapers, paintable non-woven textures and matching paints with each other. This concept focuses on powerfully expressive images that transform previously unremarkable walls into veritable eye-catchers. Customers who don't possess their own image data in a printable resolution can choose from 270 different images arranged into six themes in the On wall photographic database. If companies wish to use advertising images from reputable suppliers, their marketing departments are generally pleased to assist. These images can then be ordered online by decorating companies through the sales partner's own website and printed to any precise dimension on four different non-woven textures. A long list of specialist wholesalers is also available at www.erfurt-onwall.com. Erfurt has already been awarded many prizes for its digital printing results. To achieve a fully coordinated overall effect, Erfurt On wall also offers recommendations for shades for the remaining walls, that can also have the same textured finish if required, to match the photographic image and wallpaper texture.
As soon as customers enter the showroom of the optician Gretschel in Germany, their gaze is invariably drawn to an oversized large, smiling face: the image of a male glasses model adorns a 5 x 4 metre wall facing the door of the shop – digitally printed on non-woven wallpaper from Erfurt. The Master Decorator Pierre Schilling recommended the use of an oversized decorative wall to the owner of the business and the image was chosen by his five female employees. The company also opted for a smooth non-woven wallpaper from Erfurt for the image wall, to match the adjacent walls, instead of one of the three available textured finishes.
Irrespective of whether you use your own photographic file or select an image from the photo archive, all you need are a few simple steps to transform your initial design concept into a roll of wallpaper, thanks to Erfurt's own On wall Designer: Enter the dimensions of the wall to be papered, decide on the surface finish, adjust the image to the wall format and align to suit your taste. Customers can play around with different wall colours, furniture and floor finishes in a preview to gauge how the image wallpaper can be integrated and will work in future in the real room situation.
The rolls of wallpaper are supplied without a border, in 75 cm wide rolls and in brilliant print quality. And like the majority of the Erfurt product range, these rolls of wallpaper are free from PVC, vinyl and other foamed plastics. This healthy-living wall covering is also ultra-simple to hang. As Erfurt non-woven wallpapers do not expand nor shrink, they can be applied directly from the roll onto the pre-pasted wall using the wall adhesion technique. Should the image need to be replaced by a new one after some time, simply remove the lengths dry from the wall leaving no traces.
Superior collection books, in the contemporary form of a notebook, with around 80 digitally printed images in up to four standard sizes are available for customer consultations, in addition to the virtual On wall Designer planning software.
More information is available online at www.erfurt-onwall.com.
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Images: www.erfurt.com
Printing free of charge